Guides
What to do, in order, with the research behind it. Written to be read on a phone at a bad moment.
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What to do when your cat is missing
A step-by-step plan for a missing cat: where to look first, how indoor-only and outdoor cats behave differently, and what the research says works.
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What to do when your dog is missing
A clear plan for a missing dog: search the neighborhood now, get sightings instead of chases, check shelters in person, and bring a frightened dog in safely.
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What to do if you find a lost pet
Found a dog or cat? What to do in order: stay safe, check for a tag, get a free microchip scan, report it locally, and care for the pet while the owner is found.
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How to make a lost pet flyer that works
What to put on a lost pet flyer, what to leave off (your address, the reward amount), how big to make it, and where to post it so people notice.
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Lost pet scams and how to spot them
How lost pet scams work: pay-for-return demands, fake found texts asking for a verification code, AI-edited photos and fake shelter calls. What to do instead.